Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced a strategic partnership with Adobe, the recognized leading provider of digital marketing solutions. Merkle will include Adobe Marketing Cloud solutions into its CRM offering, creating a robust marketing automation solution. Adobe’s heritage of innovative, integrated solutions is complementary to Merkle’s vision of achieving truly addressable digital marketing at scale. With a mutual focus on data-driven marketing, the partnership allows Merkle to deliver unprecedented data integration and robust marketing execution for its clients.
Adobe Marketing Cloud, recognized as a leader in "The Forrester Wave: Enterprise Marketing Software Suite, Q4 2014" and as a leader in Gartner’s 2014 "Magic Quadrant for Digital Marketing Hubs," offers an integrated set of solutions covering analytics, web and app experience management, testing and targeting, advertising, social engagement and campaign orchestration. Adobe solutions such as Adobe Campaign, Adobe Experience Management, Adobe Target, and Adobe Media Optimizer in particular will provide a new level of addressable digital marketing capabilities with new and existing Merkle clients across key industries.For Feld Entertainment, a worldwide leader in live family entertainment with brands such as Ringling Bros. and Barnum Bailey and Monster Jam, Merkle is implementing Adobe Campaign to manage and deploy all of their CRM campaigns. According to Feld Entertainment’s Senior Director, Relationship Marketing and Analytics, Chris Watson: "We are excited to partner with Merkle and Adobe and see this initial implementation as the first step in our long-term vision — infusing our CRM marketing programs with digital information to create a 360-degree view of our consumers and deliver an optimized digital experience."
"Our partnership with one of the premier players in the marketplace, Adobe, augments Merkle’s ability to deliver personalized, engaging, and valuable experiences to our clients’ customers," said Matt Mobley, Merkle’s Chief Technology Officer. "The integration of Adobe’s solution offerings into our Connected CRM technology stack heightens the technical solutions and opportunities that we bring to our clients across all industry practices."
"Adobe Marketing Cloud continues to gain market recognition and momentum,” said Robin Ritnour, vice president, Strategic Alliances at Adobe. "Expanding our partner ecosystem with a leading agency such as Merkle allows us to penetrate even deeper into key industries as we co-innovate on solutions that help companies keep pace with the ever-changing, increasingly complex customer journey."
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Six tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to instantly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud with over 30.5 trillion transactions a year.