Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a new health webinar series focused on people-based marketing. Today, marketers must take advantage of digital marketing opportunities that are increasingly data-driven, programmatic, and addressable. This can only be achieved by understanding and reaching actual people with advertising and content that’s relevant to them. The webinars will discuss people-based marketing strategies that are enabled through today’s marketing automation technology.
The first webinar, entitled New Insights Into Customer Behaviors and Motivations, will take place on Thursday, April 28 at 2:00 p.m. ET. Led by George Dippel, SVP, client services, Deft Research and Merkle’s SVP of Merkle Health, David Magrini, this session will focus on trends in consumer behavior that are driving consideration, purchase, and engagement in healthcare insurance and the patient experience.
The second webinar will take place on Wednesday, June 22 at 2:00 p.m. ET and will be led by Michael Hopkins, head of data platforms at Google and Peter Vandre, SVP, digital analytics practice leader at Merkle. This session, entitled Why Your DMP Should Be Your New Best Friend, will focus on why your data management platform is critically important to marketing in a digital world. Attendees will learn about the options for building, buying, and hosting as well as how this technology will drive results across all channels.
On Tuesday, July 19 at 2:00 p.m. ET, the third webinar will be led by Sarah Rittman, head of healthcare analytics, SAS and Andy Fisher, chief analytics officer, Merkle. This session, entitled Unlocking Customer Experience Through Analytics, will focus on the importance of analytics from a business intelligence (BI) perspective across all channels to deliver business metrics that surpass goals for acquisition, retention, and engagement.
The final session in this webinar series, The Rise of the Patient Experience, will take place on Tuesday, August 30 at 2:00 p.m. ET and will be led by Ramon Soto, SVP, chief marketing communications office, Northwell Health and Lynda Gordon, vice president, strategy, Merkle. Attendees will learn how the convergence of providers, insurers, and HCPs can leverage data, analytics, and marketing technology to drive improved patient experiences and create satisfied customers across the entire health spectrum.