After outlining the broad marketing opportunity that the currently evolving digital landscape presents, this webinar explored the objectives organizations are pursuing through connected consumer engagement.
The presenters discussed how data, analytics and technologies are allowing marketers to achieve these objectives by leveraging the connected consumer view and orchestrating marketing decisions across media, direct and intermediary channels.
Merkle's three part complimentary Financial Services & Insurance webinar series "Activating the Digital Marketing Value Chain," focused on Merkle's industry-specific point of view on how the new digital marketing value chain is taking shape, how it impacts financial services and insurance firms; and how to enable the critical strategic capabilities required for connected CRM.
The third webinar in this series took place at 2:00pm ET on December 11th with a session entitled "Connected CRM Value Creation". This webinar was led by John Lee, SVP and Practice Leader, Merkle & Megan Pagliuca, VP & GM, Digital Media, Merkle.
This webinar has been archived and can be accessed any time on demand.