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Personalization is Now: Providing Utility to Win the Moments that Matter

Original Presentation Date

Jul. 18, 2017

Key Takeaways

Marketing success today means becoming immersed in key marketplace data, trends, and insightful customer listening.

In this presentation, learn:

  • How the healthcare decision-making journey has changed and how healthcare marketers can capitalize
  • Personalize your messaging in the moments that matter to provide maximum utility to each consumer
  • What's driving consideration, purchase and engagement for healthcare insurance, hospitals and the pharmaceutical industry

Detailed Overview

Personalization is a growing phenomenon for how individuals of all ages are looking for brands to behave in order to earn their business. It's no longer good enough to have best-in-class capabilities in your industry. Consumers these days demand Amazon-like experiences in all of their online search and shopping endeavors.