Join Merkle’s Ethan Hanson and Stephen Quinn the Chairman of the Association of National Advertisers – Alliance for Family Entertainment and former CMO of Walmart and Frito-Lay, with multiple roles at PepsiCo, Quaker Oats, Johnson & Johnson and Procter & Gamble.
They will share a fascinating, insightful, and transformational look at buyer motivations, gender representations in advertising, and where the industry is headed.
From pens to cars, marketers have long sought to market their products to women – and many attempts have failed, leaving consumers feeling biased in their treatment.
In a psychology-based study examining the purchase decision process for sports cars, we examined why people from each gender make purchases and found one thing that women do want – to be treated like thoughtful, diverse human beings and represented as such in advertising.
It seems like an obvious answer, but marketing campaigns over the last century have proven otherwise.