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Connecting with Holiday Shoppers: Merkle & Google’s Guide to Advanced Shopping Campaigns

Original Presentation Date

Oct. 17, 2018

Key Takeaways

  • How customers will be shopping differently this year.
  • The past, present, and future of Google’s Shopping Campaigns.
  • Advanced audience targeting strategies to take advantage of the browsing phase.
  • Important considerations to keep in mind for the mobile and in-store shopper.
  • Bidding & budgeting tactics specific for holiday.

Detailed Overview

Q4 is almost here and before we know it the holiday season will be upon us! Have you made your list and checked it twice? Register for our 2018 holiday webinar to make sure your SEM & Shopping strategies are ready to handle the increased demand. Merkle’s retail experts from SEM are joined by one of Google’s Shopping Campaign leads. We’ll cover everything you need to be thinking of to be successful this holiday season, including basic to advanced Shopping Campaign strategies.

Presented by: Merkle & Google