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10 Key Principles for a Successful CDP Adoption

Original Presentation Date

Dec. 12, 2018

Key Takeaways

  • Learn how to get started - figure out if a CDP is right for you, and how to evaluate your options
  • Get clarity on CDP core capabilities and how to best drive adoption within an organization
  • Understand how to best fit a CDP into a larger martech architecture

Detailed Overview

Customer Data Platform (CDP) interest and adoption has rapidly increased, and marketers can't help but be drawn to them by their promise and potential value. The marketplace has quickly become crowded and therefore confusing for buyers trying to evaluate and determined whether or not a CDP can help them. CDPs can provide significant value, but only if you apply them in the proper situations, and with a thoughtful approach to integrating into your overall martech stack.