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Google Shopping Campaigns: 3 Important Areas of Focus

Original Presentation Date

Jun. 01, 2016

Key Takeaways

Join Merkle and Google for this webinar discussing areas of focus for Shopping Campaigns in 2016.

Learn about:

  1. The effects of the new GTIN enforcements
  2. How to improve landing page quality with Schema.org markups
  3. How to take advantage of the mobile explosion with Local Inventory Ads (LIAs)

Detailed Overview

In this webinar Merkle's Todd Bowman, Director of Feed Management and Google's AnnaMarie Thomas, Partner Manager, Shopping reveal the areas of focus for Shopping Campaigns in 2016. As seen in the latest Q1 Merkle Digital Marketing Report, Google Shopping spend grew 41% and now is accounting for close to 70% of non-brand clicks on average.