In this 1-hour Adobe-Merkle webinar, you’ll learn about the importance of:
Connecting your email, cross-channel campaign and digital analytics solutions
This conversation will cover best practices and examples of how brands successfully automate responses to online behavior and deliver timely, contextually relevant messages across channels.
As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery. Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates. However, triggers can be applied far beyond the abandoned shopping cart.