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The “Who, What, When, Where, Why, and How” of Personalization

Original Presentation Date

Apr. 21, 2016

Key Takeaways

Learn about marketing’s shifting ability and needs in managing the who, what, when, why, where, and how of the customer’s experience.

Viewers will:

  • Understand the different components that go into delivering personalization.
  • Learn how to orchestrate the necessary components of a personalized experience, including optimization, governance, decisioning and learnings.
  • Hear key questions to ask yourself to ensure you are delivering the most effective personalized experience.

View the on-demand webinar now to learn more.

 

Detailed Overview

Personalization is a strategy, by which marketing delivers personalized experiences to each one of their guests. This occurs within omni-channel ecosystems defined by a set of predefined interactions and conversions, with the ultimate goal of providing an incremental benefit to the company.

With that in mind, for a company to develop a personalization program, they will need to focus on the management and delivery of “personalized experiences ”by understanding and managing the “who, what, when, why, where and how” of personalization.

This webinar discusses marketing’s ability and needs in managing the who, what, when, why, where, and how of the customer’s experience.