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Loyalty Solutions

Reward your customers for being the best and build loyalty to your brand
44
Countries in which loyalty programs are managed
20
Years of experience motivating consumer behavior
100 MM
Consumer loyalty memberships we manage

 

Create unique loyalty experiences that deliver continual customer value

We believe that a loyal consumer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. Building loyalty with customers creates lasting bonds, intense customer advocacy, recurring and improved sales, lower churn, lower acquisition costs and builds your brand. Our formal approach to this is called Human Loyalty®

We have aligned our loyalty solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched customer experiences while driving value for the brand. We invent innovative programs such as rebates, advocacy programs, point-based programs, gamification programs and many others. We do everything from strategy to data to design to technology and operations, including legal compliance and logistics.

 

Take the Human Loyalty® Maturity Assessment

See how you score for loyalty strategy. Take the Human Loyalty Maturity Assessment to understand how you stack up against competitors and get guidelines for optimizing your loyalty program.

Take the assessment

 

The Forrester Wave™: Loyalty Solutions, Q2 2021

Merkle is named a Leader in Forrester’s evaluation of the top loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated. See what Forrester had to say about Merkle’s “comprehensive set of packaged services” powering its Loyalty Experience Management (LXM) offering and Human Loyalty® approach.

Download the Wave

 

Our Clients

Samsung
AARP
Starbucks Logo

Our Team

Senior Vice President, Creative & Experience Design
Executive Vice President, Chief Client Officer
Executive Vice President, GM Client Solutions and Delivery
SVP, Strategy and Insights
VP, General Counsel