Promotions are the path to exciting customer experiences and deep identity learning moments
Playful games. Chances to win. Contests to share photos and stories. Promotions engage customers in unique ways that go deeper than traditional marketing and product experiences can. Promotions grab your customers’ attention moment by moment and time after time... ultimately driving loyalty. Promotions enable customers to participate with your brand, and engage more often and more intimately. They also provide great moments to continually learn about your customers, create identity, capture behavioral data and preferences, and set the stage to create smarter marketing and sales. Promotions can be your revenue engine as you delight customers.
Merkle can help you up your game. We provide comprehensive solutions for a wide variety of promotions such as games, contests, video and photo contests, collect-and-win games, engagement hubs, and many other programs. We help you design the perfect experiences with your customer in mind. We deliver and integrate your data (first party, second party, third party) and the latest promotion technologies. We also ensure the end-to-end experience is seamless from the fulfillment of prizes and t legal administration and security. We’ll put it all together so you can focus on what matters: results.
Ready to play? We are. Let’s get this going.
We create experiences that capture and convert consumers in the moment. From strategy to the immersive campaign development to managing the winning experience, we provide an exclusive, high-touch experience to our brand partners and their customers. We execute across channels and media and utilize a wide array of technologies and platforms, from localized trade executions to global campaigns. Here are a few favorites to engage across the consumer journey:
- Chance to win games
- Hashtag, Photo, Video & Essay Contests
- Text-to-win campaigns
- Purchase validation programs
- Collect and Win
- Webservice APIs
- SDK integration
- High-volume promotions platform
Drive product, education and community engagement with multi-channel, immersive digital spaces. Engagement hubs provide activities that invite consumers to spend time with your brand over multiple visits in exchange for ongoing chances to play, learn, and win. Engagement hubs provide multiple ways to reward interaction, such as playing trivia, watching videos, sharing content socially, joining contests, contributing ideas (e.g., photos, videos, essays, name ideas) and more. They create a sustained presence for future product launches or major events. They also create key identity capture moments as customers volunteer information about themselves, so you can market smarter.
Engagement hub types can include:
- Product Hub: An immersive digital experience focused on providing information on a suite of products and product-related content.
- Persona-Based Hub: An immersive digital experience focused on creating community and exploration for a specific audience.
- Education Hub: An immersive digital experience focused on providing education about a product, a how-to or other educational content.
- Hybrid Hub: An immersive digital experience about a brand or some combination of education, product, and personas.
Our in-house agency services combine strategic consulting, analytics, UX and creative. Our team of strategic consultants combine consumer engagement expertise with tried-and-tested strategic methodologies to help you answer your most challenging consumer engagement questions. Our Analytics and Insights discipline combines data scientists and analysts with multi-dimensional program data to measure the performance of your program and tactics. Our in-house team of strategic marketers, storytellers, visual artists and experience architects craft award-winning digital moments that stop people in their tracks.
Leverage our promotion law expertise and ensure your campaigns are compliant. We lead the way for promotion compliance, working alongside legislators to protect brands and consumers across North America and in more than 40 other countries. We administer more promotions than any other company in the U.S., and even co-wrote promotion laws for Puerto Rico. Legal Services are bundled with our Promotion and Loyalty work, or you can purchase a package of legal services if you run your own campaigns. We understand the nuance of local, national and global laws.
In addition, our team of prizing, rewards and winner experience experts handles the detailed and complex tasks of securing the right prizing and rewards, selecting and confirming promotional winners, and making sure prizes and rewards get there on time so your team doesn’t have to.
Leave the selection, validation and winner notification to us, including on social media, as well as user-generated content screening and judging. We have built a proprietary winner management system for prize claim documents to collect, review and store declarations of compliance and winners lists, handle 1099 forms and IRS reporting as well as international fulfillment and associated reporting.
Great digital promotions require the right data, analytics, and technology to succeed. We can help you acquire and analyze your first-party data and make it richer by integrating second- and third-party data. We can integrate your data across enterprise platforms, marketing and audience layers, customer data platforms and activation platforms across channels and media. We build the interfaces, design and functionality of your promotions digital platforms (e.g., web, mobile, email, text), and help you launch and maintain the technical aspects of the promotion. All built on our proprietary promotions platform, that can be customized to provide the perfect functionality at improved speeds and costs.
Our Promotions and Loyalty technology platforms are scalable and continuously evolve to meet ever-changing marketing trends, brand needs and consumer behavior. Combining our two-decade history of marketing technology development with Merkle's loyalty offering in 2018, our technology offering creates the industry powerhouse. We build and maintain both custom and enterprise solutions across engagement promotions, engagement hubs, and loyalty programs using our configurable promotion platform and Loyalty SaaS platform, LoyaltyPlus™.
We keep your campaigns wildly successful and surprise free. Our platforms support the most demanding traffic needs, even when you buy an ad on the most-watched broadcast of the year. Our industry-leading real-time fraud prevention technology and dedicated internal hosting staff ensure that your campaign and your consumers’ data is protected and while balancing the need for a seamless consumer interaction.
- Private cloud-based infrastructure
- Maintain current SSAE SOC2 Type 2
- Information Security Policy based on ISO 27001 and NIST best practices
- Infrastructure makes heavy use of security tiers, and is protected by WAF and IDS technologie
- Data is encrypted in transit and at rest
- Proprietary anti-fraud technology
- Synchronous and asynchronous measures