Anubhav Sonthalia currently leads Dentsu India’s unified CXM business as the CEO. He co-founded Sokrati in 2009 and grew it to one of India’s leading digital media agencies, managing over 10% of the country’s performance media spends. Sokrati became a part of Merkle Inc. (Dentsu International) in 2017 and Anubhav is still actively heading Merkle Sokrati as the CEO. Before Sokrati, he was helping drive efficiency & scale at Amazon (Seattle) as the Product Manager for Amazon's Comparison-Shopping Program. He completed his MS in Computer Science from the University of Maryland, Baltimore.
Anubhav is an industry veteran with close to 2 decades of experience building teams and products to solve business problems for the Fortune 1,000 and fast-growing startups alike. From providing personalized customer experiences, driving customer acquisition & branding through digital media to technical product management - his underlying empathy for customers & deep understanding of their businesses permeates through every role he has led.
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