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Margie Chiu

Senior Vice President, Business Strategy
Margie Chiu

Margie leads Merkle’s business transformation practice, where she advises senior level executives in developing omni-channel business and marketing strategy. Prior to joining Merkle, she served as the EVP of Strategic Services at Wunderman, where she oversaw the CRM strategy, account planning, and analytics practices, working with clients such as CVS/Caremark, Nokia, and Abbott Nutrition. Before Wunderman, Margie established and led the strategy consulting practice at Razorfish for nearly 10 years, serving such major brands as Capital One, Staples, and General Mills. Margie began her career in general advertising at agencies including JWT and Y&R, followed by management positions in several direct marketing agencies, and as marketing manager for Microsoft’s MSN.

She is a frequent speaker on customer relationship marketing topics at industry events, and has been published on the topic of customer strategy in several trade publications.

She holds an MBA in Marketing and an MS in Information Systems from University of Maryland and a BA in Sociology and Statistics from Columbia College in New York City.