"Innovation is the only constant. Everything about Santosh Gannavarapu reflects that.
Santosh co-founded Sokrati (now Merkle Sokrati, part of Dentsu Aegis Network) with now ex-Amazon colleagues- Anubhav Sonthalia and Ashish Mehta in 2009. Currently, he is the Chief Growth Officer helping clients grow their digital footprint and business with performance marketing and martech platforms. He has worked in many technology-oriented avatars including strategic consulting for large-scale projects with clients like Maruti, Microsoft, Godaddy, etc.
A pure technocrat, Santosh spearheads the evolution of a traditional agency into a technology-driven marketing consulting and implementation agency. Working with key entities within the Dentsu Aegis Network ecosystem, Santosh plays an integral role in bringing to India the latest marketing technologies like Customer Data Platforms, Data Management Platforms (Adobe Experience Cloud, Salesforce DMP, Oracle Marketing Cloud), Customer Relationship Management & Loyalty Solutions, and Merkle Innovation Cloud.
Before Sokrati, Santosh was one of the leads for powering Amazon's Marketing platform, enabling billions of dollars of business using data-driven marketing. All that experience was crucial in his previous role as CTO at Sokrati for building the core technology that powers billions of ads across the globe. Under his leadership, Sokrati tech team developed numerous proprietary algorithms that helped both Ad spend optimization and reporting communication for clients. Galaxy and Chuknu analytics, two of the solutions developed in-house, are currently used by clients across industries for generating real-time insights on their digital marketing spends, consumer behavior and preferences. This ultimately helps brands better align their overall marketing strategy and satisfy customer expectations.
It’s easy to get caught up in all the accomplishments and growth of the company. But Santosh’s focus on innovating at breathtaking speed has been unwavering. Always on the move and taking all challenges in stride, he is known for assigning tasks with “the deadline for this is yesterday”."