Over the last two years, Umang has been representing and upholding the brand name of Merkle, Sokrati and Dentsu Aegis Network in India via planning and managing Creative Marketing for the organization.
B2B Marketing is a long-term vision-driven endeavour because of very long sales funnel cycles and the detailed decision making process before purchase. At Merkle Sokrati, he's focussed on building the corporate marketing team and processes that assist sales, growth and branding efforts by getting the most relevant information at the right time to our audiences.
Umang Sejpal |
Published on: Jan 10, 2019
Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience’s purchase journey through a digital campaign.