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Preparing for the Cookie-less Future & Ad Ecosystem changes Ep 2

Learn how server-to-server marketing measurement, predictive modeling and CDPs can empower your marketing teams.

Live at 11:30 AM IST on Thu, Nov 25th, 2021

A move towards 1st party data strategy

New and changing regulations will continue to impact how data can be collected and used by brands. Data privacy is not static; it is constantly evolving and so should your strategy for adapting your business around privacy requirements. Don’t worry, you don’t have to tackle this alone.

Solutions that deliver Impact Today and ensure Preparedness for Tomorrow. 

This live event is for you if you're considering any of these:

  • Media measurement alternatives to cookie and pixel dependent solutions
  • Optimizing your marketing campaigns for valuable deep-funnel events
  • Leveraging AI/ML and predictive modeling for better analytics and segmentation
  • Getting started with first-party data solutions like CDPs

Meet Our Speakers

Agency Partner, Facebook
AVP - Client Solutions
VP - MarTech & Digital Transformation, Merkle Sokrati
Sr. Manager - Client Solutions, Merkle Sokrati

A more thoughtful approach to the cookieless future and customers’ deserved data privacy

The current approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll-out of regulations, deprecation of third-party cookies, and restricted access to advertising ID. Organizations need to evolve, adapt, and develop migration plans and long-term strategies to continue to drive growth using next-generation audience platforms, identity solutions, and innovative measurement approaches.

In the face of an increased focus on consumer privacy, what capabilities you and your brand invest in will decide your ability to measure digital media effectively in the future. Here is what we believe to be the future of digital media:

  • Direct connection of marketing data, from server, website, or CRMs to ad platforms. (eg. Facebook's Conversion API )
  • First-party and partner data sharing within privacy-compliant data clean rooms to enable predictive analytics, segmentation, and conversion modeling (eg. Merkle Sokrati's MiFO)
  • Data and Tech solutions that empower first-party data collection, unification, analytics and activation (eg. CDPs)

 

 

 

Our Solutions for better customer experiences and privacy

KK

Seismic shifts in the digital ecosystem and our preparedness

The death of 3rd party cookies, restrictions around device IDs and other upcoming privacy-driven changes indicate a future with weakened signals and data for marketers to optimize if we continue relying on 3rd party data. 

Varun

Conversions API: Hear from our early adopters

Adopting the Conversions API today is the path to successful data-driven marketing. It delivers significant performance benefits right away and prepares your business for the future. 
 

Karan

MiFO: Enhancing your existing data with AI/ML and predictive models

An enterprise-level solution tested with major brands to deliver better customer acquisition and retention with more and better-quality signals to optimize their campaigns in a privacy-safe environment. 

Vishal

Are CDPs the right fit for you?

When fully implemented and adopted by all teams within a company, a CDP provides much value to a businesses' bottom line. But not all CDPs are fully implemented and adopted by the teams they are intended to serve. 

Merkle Sokrati
In Our Company