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First-party Data Maturity To Deliver Delightful Customer Experiences

We were live on Oct 27, 2021 with Salesforce, Angel One, Marks & Spencer, GOQii.

Learn how data-driven CX transformation can give your business a competitive edge. 

What do the Fortune 1000 have in common?

What do the market leaders have in common? It's not just better products/services, better website/app experiences, efficient ads for customer acquisition!

The singular trait they share is a customer-centered commitment to a true CX transformation.

Learn how top enterprises build loyal customers over time:

  • Going beyond segmentation and knowing your customer 1-1 through linking identifiers and constructing identity graphs
  • Orchestration of paid media, CRM, and loyalty into an integrated, personalized experience for more addressable advertising
  • Extension of marketing experience to the site, app & commerce experience for delivering the personalization your customers deserve
  • Embracing a constant process of evolution to meet the customer demand at the whole organization, not just one department

Meet Our Panel

Managing Director, Merkle
Sr Director Solution Engineering, Salesforce
Chief Growth Officer, Angel One Ltd.
Chief Product Officer, Bubble Insurance
Digital Marketing Manager, Marks & Spencer
Digital Marketing Head, GOQii

Why is Customer Experience on every CEO's agenda now?

Companies that are experience-led have 1.6X Higher Brand Awareness, 1.7X Customer Retention, 1.6X Customer Satisfaction Rates, and 1.4X Faster Revenue Growth.

To keep up with the customer demand for context and motivate them with innovative personalized experiences, businesses need to change in a purposeful way. 

Delivering personally and contextually relevant experiences for your customers require critical data management and digital transformation capabilities. Even with the right capabilities, brands face many challenges to realize a true CX transformation:

  • These capabilities are housed in silos across departments and platforms
  • Difficult to automate and relies on manual coordination across teams
  • Privacy-safe acquisition & management of customer data
  • Unlocking valuable user behavior insights to activate this data
  • Build a unified customer profile across platforms and multiple touchpoints
  • Operate independently without being dependent on engineering resources

 

 

Learn to foster long term customer relationships like the Fortune 1000

1st party data empowers long-term customer relationships

1st party data empowers long-term customer relationships

11:00 am Opening Note with Sridhar (Salesforce)

1st party data offers a solution to recent privacy-driven changes in marketing ecosystem and personalized experiences demanded by consumers.

How Financial Services acquire, onboard & retain customers

How Financial Services acquire, onboard & retain customers

11:10 am Live Panel with Hrishikesh (Bubble Insurance), Prabhakar (Angel One), Sridhar (Salesforce)

Learn how an integrated tech and customer data stack can improve customer acquisition, onboarding and retention in industries where the customer lifetime value is spread across many years

How DTC brands are leveraging 1st Party Data

How DTC brands are leveraging 1st Party Data

11:30 am Keynote by Patrick (Merkle)

DTC brands enjoy many advantages by owning the entire customer journey (and data). Legacy brands that rely on retail distribution are missing out on critical 1st party data.

Is there a secret to Direct-to-consumer model's meteoric rise in recent years?

Insider stories on DTC's meteoric rise

11:40 am Live Panel with Krati (Marks & Spencer), Yasser Suhail (GOQii), Patrick (Merkle)

Learn how collecting and acting on 1st party data has helped DTC brands acquire customers faster, understand them better and build lasting relationships

Merkle Sokrati
Salesforce
In Our Company