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Blog - SEO

Latest Posts

Google Analytics

Google Analytics for beginners can be a little intimidating at first. With the abundant data available, you need to know which data is crucial, how to interpret it and in turn, build marketing strategies.

Role of a Top-level Domain in SEO

Google's algorithm changes have made keyword-oriented domains a thing of the past, as it was evident that these were being exploited. Nowadays brandable domain names offer an even safer way to rank on search engine results pages (SERPs).

Backlinks: Importance and Significance in SEO

With the changing nature of page ranking and focus being on E-A-T (Expertise, Authoritativeness, and Trustworthiness), backlinks are playing a crucial role in getting websites to the top. Google has been measuring trust in a website based upon the backlinks it detects from other domains.

How does Duplicate Content impact SEO

What is duplicate content? When your website’s content is exactly the same as other websites’ content or you have the same content on different pages on your website is considered duplicate content. Duplicate content can impact your organic traffic & ranking.

Content Gap Analysis - 101

Most of the time we are caught in a situation and tend to ask a common question to ourselves, “How do I discover a new topic or what else to write about?” finding answer to this question and doing keyword research can help to discover the topic on your website, but there are some other potential opportunities
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