Small businesses profit a lot from local searches because 46 percent of all Google searches are for local information. If your website isn't optimized for local search, you could be losing out on potential customers who are looking to shop in your area.
Almost every online business has started using SEO techniques to increase their organic reach & organic ranking. Many statistics suggest that more than half of the web traffic worldwide comes through mobile search, and businesses need to optimize for the mobile domain.
B2B (Business to Business ) Marketing is gaining a lot of attention and traction due to its focused and all-business nature. Most businesses today are looking for strategic tie-ups or lateral partnerships across the value chain that strengthen their market competitiveness.
Rich snippets are the additional details for a website that get displayed on the SERPs (Search Engine Results Page) of Google, Yahoo, and other search engines. These microformats of information were introduced by Google in May 2009 at their search ology event.
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