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Sitemaps : And Their Importance In SEO

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COVID-19: Here is why (and how) businesses ‘must still continue’ their SEO efforts!

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Analytics Workspace

Today there are many tools to make our life easy when it comes to analyzing huge datasets and being able to share them without hassle. Analysis workspace is an analytics browser tool that helps in curating datasets, creating visualizations, sharing, and scheduling them with the team.
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Loyalty Experience Management

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle1 shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).
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10 Reasons Why Blogging is Important for Your Business

Have you ever thought of blogging? Learn why blogging is important for your business and how it will help in gaining exposure, getting leads and more customers. Blogging for Business – Why it is Important?
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How does Duplicate Content impact SEO

What is duplicate content? When your website’s content is exactly the same as other websites’ content or you have the same content on different pages on your website is considered duplicate content. Duplicate content can impact your organic traffic & ranking.
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Content Gap Analysis - 101

Most of the time we are caught in a situation and tend to ask a common question to ourselves, “How do I discover a new topic or what else to write about?” finding answer to this question and doing keyword research can help to discover the topic on your website, but there are some other potential opportunities
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Building Beauty Brands With Influencer Marketing

Post-pandemic the customer buying trends have evolved, the beauty industry has seen exponential growth in the Direct-to-Consumer space. Social Media Influencers play a pivotal role in a customer’s purchase decision.
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3 Winning Solutions When All The Cookies Are Dead

New and changing regulations will continue to impact how data can be collected and used by brands. Data privacy is not static; it is constantly evolving and so should your strategy for adapting your business around privacy requirements. Don’t worry, you don’t have to tackle this alone.