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Blog

Latest Posts

Evolution of Google Analytics to GA 4.

Customers are an integral part of business & growth. Today customers use both the Web & App across multiple devices. But how do you successfully measure these interactions in order to adapt quickly to their purchase habits and maximize your marketing budget efficiently?
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How Ecommerce Marketers can make the most out of Google Analytics

This is what every Business has always dreamt of: To be sure that if it places an Ad, it will be successful. To invest in certainty. In order to be successful in this business, you must have great, precise decisions. Great decisions begin with one imperative: You need a lot of data.
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Markov Chain Analysis

For an exceptional progression in Online Marketing and Enhanced E-commerce solutions, we need to decipher the 3 simple yet major components, Consumer Requirements, their Next Move and the continual Shift in the Market Trends. The world is going online, and so are we.
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AI in Search: What OpenAI’s GPT-3 means for Google and SEO?

There is a great hype around the latest natural language generation (NLG) model launched by the OpenAI group. This newly launched OpenAI’s language, known as Generative Pre-trained Transformer 3 (GPT-3) technology, is the largest most advanced text predictor ever.
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7 ScreamingFrog Tricks for Quick SEO Wins

SEO can be a long and tedious process. You and your website need to be patient. But, that doesn’t mean that you can’t get some quick wins. Getting quick early wins can put you on an SEO journey that can lead to success. This article focuses specifically on a tool that’ll help you gain the quick wins.
Topic: SEO

Sitemaps : And Their Importance In SEO

Although sitemaps have been around for ages, the question is whether they are still important for SEO in 2020. If you ask any SEO expert, they will tell you that having a sitemap on your website is a MUST! Ever wondered why every SEO emphasizes having a sitemap?
Topic: SEO

Off-Page SEO: Tools and Techniques that will help you rank on SERP

SEO being a fundamental part of Digital marketing, there are various strategies through which a website can successfully rank on SERP. One such aspect is the implementation of Off-page SEO. But unlike on-page SEO, off-page does not involve optimizing the content on your webpage.
Topic: SEO