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115% Boost in Organic Clicks for Airtel Wynk in 8 Months


The music streaming industry has been growing driven by evolving users ready to pay for good quality music however the competition from market leaders is fierce.

Airtel Wynk already had a good presence on SERP for branded keywords. Our objective was to drive more organic traffic through non-brand keywords.


Our SEO strategy had an optimal balance of on-page, off-page and technical elements;

Our content and UX recommendations were based on competitor research and gap analysis.

Technically, we ensure the website architecture and sitemap helps search engine crawlers to index the pages faster, and avoid errors in Search Console.

Google has also been prioritizing UX signals in the recent search algorithm updates so a lot of our efforts were also focused on ensuring healthy core web vitals.


We identified the key landing pages basis in-depth study and analysis of the music industry, considering parameters like content gap, keywords, meta tags, etc.

Added quality content while maintaining ideal keyword density for relevant keywords on the key landing pages. 

Delivered Suggestions for Improved crawl rate by improving the server capacity for our website.

Suggested technical recommendations for fixing GSC errors like 5xx, 4xx, etc. and shared sitemap recommendations for faster indexing of web pages.

Regular Website Sanity was carried out on weekly basis to maintain the hygiene of the website for an optimized user experience

Client Testimonial


“It has been a delightful experience working with Merkle Sokrati as our Digital Marketing partner. The team has helped in building strategies & optimizing millions of our web pages to increase the organic traffic share for Wynk Music. The team's proactiveness in executing the tasks & delivering with the best SEO practices have improved our SERP visibility. Merkle Sokrati's recommendations have helped us in identifying & eliminating SEO technical errors. Our improved domain rating is a clear reflection of the well-managed off-page profile. All the efforts made resulted in enhancing the SEO friendliness of the website.”

Anita Siyak

Product Manager, Wynk



Improvement in Organic Users


Improvement in Organic Clicks


Of Overall Targeted Keywords in Top 10 Position

Discover how we did it. Contact us today.

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