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Angel One lowers acquisition costs with powerful insights into their customers’ conversion paths across Web and App​

Challenge

Angel One is bullish on Tier 2/3 cities for the next spurt of growth in retail investors. Each of these users have their own unique channel, device and language preference. Being a completely online platform necessitates multiple touchpoints in every customer’s unique path to conversion. Angel One needed a multi-touch, cross-device attribution model that unlocked actionable insights for a holistic view of all paid and organic channels' performance.​

Approach

  • Analyze multiple touchpoints and understand customer behavior across channels ​

  • Quantify assisted conversions using custom Introducer & Converter scores ​

  • Understand web-to-app installs & app-to-web conversion journeys for cross-device attribution​

  • Optimize campaigns and channelize ad spends across the funnel using a multi-touch attribution model instead of optimizing each channel for the last touch in disparate silos.​

  • Understanding average path length & time to convert for strategizing against external factors and reduce the average touchpoints needed to convert.

 

“Path length analysis and conversion analysis helped us optimizing our campaigns effectively. A true data-driven approach was set by the Sokrati team.”

Suresh Chettiar

VP - Performance Marketing, Angel One

Results

30%

Increase in Assisted Conversions

50%

Increase in Final Conversions

Discover how we did it. Contact us today.

Contact Us