Unique campaigns were structured to ensure additional order volume and high conversion rates through festive sales.
A well planned and designed campaign structure covered all the permutations and combinations of the keywords, intent and the product category, thereby enabling advertisers with an explicit control on spends.
Products were focused to increase the overall revenue, thereby increasing the ROAS
Setting up a brand store not only created a brand-centric shopping experience for Atomberg's audience but also doubled the order volume.
Upselling, cross selling, exhaustive keyword expansion through detailed data analysis helped maintain high returns on ad spends despite 3x scale on advertising spends.
“Merkle Sokrati's campaign structuring methods have undoubtedly helped us in scaling up on the Amazon Platform. Not long after we partnered with them, we saw an exceptional growth in return on ad spends.”