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​Brooks Brothers garnered 536% Improvement in New Users with Progressive SEO Strategy​

Objective

Brooks Brothers wanted to improve the online search visits and brand visibility on the top SERP pages. We aimed to publish high-quality, keyword-rich content on their webpage while staying focused on the technical and infrastructural elements of the website.

Strategy

We started off by reviewing and understanding the website ranking on SERP, Brooks Brothers' competitors, and then identified best SEO practices for their website. ​

Our 3-step approach:​

Technical SEO - To improve the technical factors of the website such as Schemas, Technical Error Resolution, and HREFLang tag.​

On-Page -  As per the analysis results, thorough Keyword Research, Meta Tags Optimization, Interlinking, and other on-page elements were to be enhanced to improve visibility. ​

Site Latency – We  intended to improve the website's loading speed through data-driven recommendations

Execution

Brooks Brothers faced the following challenges:​

  • Driving organic traffic through non-branded keywords​
  • Implementing fresh content at par with competitors​
  • Making the website Technically SEO friendly​

Our steps for the Progressive SEO Strategy Implementation:​

  1. We began Weekly & Monthly Stability checks for errors & SERP Issues.​
  2. Improved the Content, page structure, UI/UX, and Wireframe structures for higher quality by following the best SEO practices, to target relevant pages​.
  3. We aligned our plan with the phases of the user journey.​
  4. We shared the identified keyword opportunities to improve non-branded ranking and shared constant tracking of performance fluctuations.

Time Period: July 2021 - December 2021

Client Testimonial

 

“When Brooks Brothers tied up with Sokrati, our major aim was to bring about a brand presence and improve the SERP rankings.​ Sokrati's involvement and strategy really helped us in understanding various pain points and delivering success as they see an opportunity for improvement.”

Maneesh Mittal

Sr. Vice President, Reliance Brands Limited

Results

Brooks Brothers started ranking on the first page for branded keywords. The Canonical tag implementation, sitemaps, and robots.txt optimization done by us contributed to the success.

536%​

Improvement in New Users

228%

Avg. MoM Growth in Clicks

255%

Growth in Impressions

203%

Growth in Organic Users

160%

Improvement in Sessions

28%

Improvement in Avg Position

Discover how we did it. Contact us today.

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