From the very beginning, the audience for the product is restricted to the niche category of high-end photographers from wedding, lifestyle, fashion, wildlife and travel genres. The consideration phase was limited to only high intent purchases (website intenders) and similar audiences.
Media Innovation - Innovative Vid-Tech
Going beyond regular video campaigns, we used innovative video technology to engage with our intenders performing a specific action on the website – by creating a real-time customized customer experience on digital. The user was served the rich experience on the platforms they were on, upon interaction, the creative allowed the consumer to choose the product they would be interested in out of the two, the genre they prefer, informed by an ambassador of choice. Not only that, it also allowed users to choose specific features that they would like to know more about. We created an all-inclusive, user-friendly digital experience, within a single creative, allowing the user to consider, enquire and express intent all at once place!
We utilized 6 testimonial videos and 2 product videos to create more than 48 different cuts, which were served in real-time within a single frame creative.
This collaborative effort with Dentsu One has allowed us to engage with the user in the brand ecosystem for an average of 75 seconds in a single session, which is 7 times higher than any other rich media experience – the creative invited an exorbitant interaction and engagement, beyond industry standards.