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Coverfox Scales Operations While Bringing down Acquisition Costs

Challenge

Coverfox’s audience had the potential to scale up much faster than other channels. It was looking for a strategic approach to expand its user base thereby delivering a seamless customer experience.

Approach

Sokrati studied Coverfox’s user behavior and realized that mobile users were responding better and had the potential to scale up much faster than other channels. With a mobile-first approach, Sokrati experimented with multiple recipes containing the right mobile-specific keywords, bidding strategies, location-specific optimizations, and ad formats. Coupled with this, Coverfox also experimented with various landing pages to improve user experience, increasing the volume further and reducing acquisition costs.

“Sokrati is proving to be great digital partners, helping us achieve our aggressive targets. Their data-driven approach aligns with Coverfox’s requirement for detailed statistics.”

Siddesh Kerkar

Head – Online Marketing, Coverfox

 

 

Results

25%
Improvement in lead acquisition within the 1st month
50%
Reduction in cost per lead
2X
Weekly volume across channels
50%
Improvement in conversions in 2 months

Keys to success

Audience Recognition techniques enhanced the scalability much faster than other channels.
Extensive Keyword Research was carried to improve the relevant search queries.
Advanced Optimization methods such as strategical bidding and geographical targeting best helped in improving the transaction volume while reducing acquisition costs.

Discover how we did it. Contact us today.