DMC Campaign Manager captures the dynamic behavior of audiences and helps us understand various interest-based cohorts backed by advanced analytics. Artificial intelligence and machine learning being the backbone, facilitates deeper understanding of audience with maximized precision.
DMC Explore was used in identifying the target audience segment based on the core keywords such as "Protein", "Gym" and "Fitness". The suggested audience segments based on the core key words were further classified on the volume and efficiency index. Once the key words were sorted based on the two index values, the best ones were used to build a conversion campaign optimized for purchase event.
Campaign setup: We built our interest-based campaign based on the list of suggested target keywords with DMC Explore.
Optimization: DMC further provides propitious suggestion on most relevant target keywords for optimization. Performance can be amplified further by adding the suggested high value interest buckets and removing the low performing ones using campaign manager
“With Merkle Sokrati, we at GNC were excited to use Dentsu Marketing Cloud, an automation tool that serves as a unified advertising and analytics platform. It helped us to build an audience with the relevant cohorts through AI and machine learning. We are looking forward to exploring more such tools that aid in the growth of our digital campaigns.”