Facebook Marketing Partner (FMP) suite of DMC helped in planning & executing a data driven strategy, directly through the platform. The targeting layer elevated the way audiences are explored in the FB environment, providing more granularity.
Interest based Audience Targeting: DMC was used in the "Fitness & Wellness" targeting. The campaign was optimized for purchases. The platform broke down the targeting according to its value and efficiency. It helped in identifying the best performing audience segments based on size and affinity by using the Volume & Efficiency index of the target keywords.
Target Optimization: DMC was used to effectively target the interest-based audience segments to help improve the performance
Inculcating Recommendations by DMC: DMC recommended potentially high value interest buckets and suggested to remove the lower performing interest buckets. Thereby, enhancing the results by implementing the suggested changes.
Value Optimization: DMC helped in gaining 18% better ROAS at 66% lower CPT
“Dentsu’s DMC tool is simple in identifying the targeting which will bring in efficiency with saving the cost, time and effort to optimise the campaigns plus had better returns for us. The best thing that Sokrati did was to identify the right set of users and audiences which helped uplift the conversion rate. The core metrics for performance campaigns were ROAS, CPT and Conversion Rate. This not only just saved time for testing the audiences through multiple experiments, but also provided better results at a go itself.”