While Faasos was quickly expanding its offline footprint across major cities in India, their online challenges were multifold:

• Acquire new relevant users on the mobile at lower cost
• Scale up transactions through mobile app and web while keeping a tab on the online cost per order

Sokrati supported Faasos goal by quickly scaling up new user acquisition on the mobile app. A two-pronged strategy was implemented to simultaneously scale user-acquisition and activate dormant users on the mobile app.

Using Sokrati’s suite of tools, the right audience was identified and targeted with Google Search and Display campaigns. Tightly themed campaigns were used to reach them at the time of decision making to maintain top-of-the-mind recall.

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“Sokrati has been like an extension of our in-house digital team, working out opportunities to boost performance day in and out on Google platform. They have been instrumental in designing campaigns which were efficient in scaling up new user acquisition on both web and app. The team constantly monitored and innovated to deliver growth at an optimized acquisition cost. It has truly been a pleasure to work with team Sokrati.”

Sagar Kochhar

Sr.VP Marketing, Faasos