Faasos scales up its new user acquisitions with Merkle Sokrati's right suite of tools for Campaign Optimization
While Faasos was quickly expanding its offline footprint across major cities in India, their online challenges were multifold:
- Acquire new relevant users on the mobile at lower cost
- Scale up transactions through mobile app and web while keeping a tab on the online cost per order
Sokrati supported Faasos goal by quickly scaling up new user acquisition on the mobile app. A two-pronged strategy was implemented to simultaneously scale user-acquisition and activate dormant users on the mobile app.
Using Sokrati’s suite of tools, the right audience was identified and targeted with Google Search and Display campaigns. Tightly themed campaigns were used to reach them at the time of decision making to maintain top-of-the-mind recall.