Fastrack SEO Success: 165% non-brand click volume growth in 6 months
Fastrack wanted to create a search-friendly website and maximize visibility to increase visitors on the website.
To ensure smooth customer experience through this online journey, the team worked on the website structure to ensure visibility across all categories.
Detailed site migration roadmap was planned to ensure a minimum loss in traffic.
Microanalysis was carried to identify quick wins by performing exhaustive keyword research.
Increased visibility was ensured by updating Robots.txt, XML sitemap and 301 redirection thus ensuring critical pages rank on search results.