Programmatic Advertising helps boost 'Spiderman Far From Home' ticket sales by 25%
Having bagged numerous success before, Sony Pictures was set to add Marvel’s Spider-Man: Far From Home under its name, releasing in India on the 4th of July. Sony’s expectations considering their spends was inclined not only towards scaling up the revenue by volumizing ticket sales, but also towards increasing their returns on the spends by optimizing the costs. The challenge was to optimize on ROAS within 3 weeks using programmatic by leveraging its great reach.
Scale Up with Programmatic Universe:
We leveraged the reach of programmatic channel to approx. 90mn users
Audience Profiling and Segmentation: Along with scale we also used fine tune targeting:
Custom affinity-based targeting using 50+ interest keywords and URLs helped us personalize our campaign on a one-on-one basis.
Device based Targeting: We further segregated our audiences based on mobile, tablet and desktop used. This gave us the lever to control, analyze and track bids, ads and viewers.
Placement optimization: We closely observed and optimized the performance for 95000+ individual placements across different regions and devices.
Micro tracking and Reporting with CM Trackers: The campaigns were equipped with end to end tracking across diverse channels, devices and users to optimize its impact.