Scale Up with Programmatic Universe:
We leveraged the reach of programmatic channel to approx. 90mn users
Audience Profiling and Segmentation: Along with scale we also used fine tune targeting:
Custom affinity-based targeting using 50+ interest keywords and URLs helped us personalize our campaign on a one-on-one basis.
Device based Targeting: We further segregated our audiences based on mobile, tablet and desktop used. This gave us the lever to control, analyze and track bids, ads and viewers.
Placement optimization: We closely observed and optimized the performance for 95000+ individual placements across different regions and devices.
Micro tracking and Reporting with CM Trackers: The campaigns were equipped with end to end tracking across diverse channels, devices and users to optimize its impact.
“With Spider Man: Far From Home, our stakes were higher. The movie was under pressure to do well considering our previous releases. With Sokrati's growth strategies we not only achieved a good scale but also materialized returns in ticket sales. We look forward to more future successes together.”