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Programmatic Advertising helps boost 'Spiderman Far From Home' ticket sales by 25%

Challenge

Having bagged numerous success before, Sony Pictures was set to add Marvel’s Spider-Man: Far From Home under its name, releasing in India on the 4th of July. Sony’s expectations considering their spends was inclined not only towards scaling up the revenue by volumizing ticket sales, but also towards increasing their returns on the spends by optimizing the costs. The challenge was to optimize on ROAS within 3 weeks using programmatic by leveraging its great reach. 

Approach

Scale Up with Programmatic Universe

We leveraged the reach of programmatic channel to approx. 90mn users 

Audience Profiling and Segmentation: Along with scale we also used fine tune targeting:

Custom affinity-based targeting using 50+ interest keywords and URLs helped us personalize our campaign on a one-on-one basis. 

Device based Targeting: We further segregated our audiences based on mobile, tablet and desktop used. This gave us the lever to control, analyze and track bids, ads and viewers.

Placement optimization: We closely observed and optimized the performance for 95000+ individual placements across different regions and devices. 

 

Micro tracking and Reporting with CM TrackersThe campaigns were equipped with end to end tracking across diverse channels, devices and users to optimize its impact. 

“With Spider Man: Far From Home, our stakes were higher. The movie was under pressure to do well considering our previous releases. With Sokrati's growth strategies we not only achieved a good scale but also materialized returns in ticket sales. We look forward to more future successes together.”

Shony Panjikaran

Director & Head of Marketing

Results

19x

Returns achieved on investments made in these campaigns

25%

Boost in Ticket Sale

Keys to success

Scale Up with Programmatic Universe
Audience Profiling and Segmentation
Custom affinity-based targeting
Device based Targeting
Placement optimization
Micro tracking and Reporting with CM Trackers

Discover how we did it. Contact us today.