Selection of Discovery Ads:
They leveraged Google’s Discovery Campaigns Capabilities and served visually appealing creatives on exclusive Google inventories - Discover (Google feed), YouTube Home Feed and Gmail.
Audiences were chosen basis historical learnings to drive Signups, creating an additional touchpoint to drive conversions at an optimum cost
Initial Campaigns - In-market Audiences & Life Events: most relevant to the product
Scale-up - Basis campaign Learnings and expansion to more audience segments with remarketing buckets and Similar Audiences
This approach helped QuickBooks creating additional influence/ conversion points to drive sign-ups at an optimum cost.
“Discovery Campaigns have helped to deliver more trials & subscriptions at a very effective CPA. The results are phenomenal the adoption of Discovery Ads has rewarded and reinforced our belief in data-driven performance marketing.”
“Backed by our Audience Intent Modelling & People-Based Marketing strategies, we've been able to drive incremental volumes at low CPA for Intuit through Discovery ads. I'm proud to see this campaign being one of the industry firsts for successful deployment of Discovery ads.”