We'd like to use cookies on your device. You can accept our recommended cookies or customize your settings for better functionality.
We'd like to use cookies on your device. You can accept our recommended cookies or customize your settings for better functionality.
×

GOQii registers 191% increase in first time buyers by impactful full-funnel approach

Challenge

For GOQii it was a challenge to optimize for bottom-funnel metrics at a time where all the major health brands were competing for the same objective.

Approach

Merkle Sokrati recommended GOQii to align its branding strategy to cater the change in consumer behavior/digital consumption preferences.

Strategy

Full-Funnel Strategy: A full-funnel advertising approach was planned to grow the brand's awareness and user base with increment in performance numbers across the stages of the funnel. The key target was to scale orders from the marketplace while keeping the top funnel reach intact. New sets of categories were explored to discover potential customers.

Expansion of Target Audience: We expanded the target audience by exploring similar sets of categories to create awareness by discovering potential customers. The intention was to stay within the best possible search environment.

Execution

For top-funnel brand awareness, we leveraged CPM campaigns focused on reaching out to potential customers. While deploying these campaigns, we adopted a USP driven approach to share relevant information about the brand.

For product sales and bottom-line revenue growth, a strategic approach was taken to bid aggressively on related keywords. A mix of brand and non-brand targeting helped in reaching the high intent buyers.

Results

191%

Increase in first-time buyers

2x

Revenue Growth

55%

Increase in Conversion Rate

Discover how we did it. Contact us today.

Contact Us