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Kotak Leverages Vernacular Targeting on Discovery to drive 22% Incremental Conversions at 13% Lower Cost

Challenge

Kotak wanted to accelerate scale of 811 account openings

Approach

On the best performing medium, Discovery campaigns, opened up targeting to a new user base in Hindi. Initiated a pre-post experiment and followed audience and creative best practices delivering quality conversions at a significantly lower cost

 

“To accelerate the scale of 811 account opening, we tried an innovative solution by utilizing Vernac and opening up our product to an audience which has remained untapped till now. Seeing successful results in the first leg, we are now excited to extend it to other network types like search.”

Srikrishna Moorthy

Vice President – Head of Performance Marketing, Kotak Mahindra Bank

 

“Our audience research showed that lots of YouTube consumption was multi-lingual in India. No wonder Discovery Vernacular campaign resonated with Hindi heartland and improved lowered Cost Per Account Opens. We look forward to extension of the campaign on Vernacular Search.”

Anubhav Sonthalia

Chief Executive Officer

Results

22%

Incremental Conversions From Google

13%

Lower Cost per Account Open*

Discover how we did it. Contact us today.