An optimized Campaign Structure mimicking the Product Buying Funnel, with keyword themes aligned to top goals within the form funnel. Over a period of 4 months, Sokrati mapped keywords indicating intent and deployed them at the right time to further improve conversions. Keyword optimizers helped reduce cost per lead drastically while improving quality scores.
“Sokrati has helped made our online insurance product a success in the digital channel. With Sokrati we have seen a clear Month on Month increase on Google Ads performance. The Strategy initiatives and product optimizations done by the Sokrati has clearly been a success driver for us!”