Our analysis based on audiences' interests helped us cater right content to our audiences. Based on this analytics data, we not only optimized the existing videos and content but also curated content that delivers to the relevant searches by the users.
Analysis helped to create content strategies and to map relevant content to users based on search queries. The team suggested different video themes and playlist around various topics based on this analysis
This helped garner attention of users and audiences by disseminating new, relevant and interesting content and videos. Streaming live feedbacks and queries and resolving them on the live platform catalysed gain in subscribers and enhanced user engagement.
“I always say, 'We are more like the friends of the students than teachers.' And friends are supposed to be reachable and reliable! We wanted a reliable partner for our marketing efforts and thus, we joined hands with Merkle Sokrati to enhance our accessibility. It's been good results over a period of a year, we're happy.”