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Leading GRE online tutors witness 4.56% growth in YouTube subscribers using SEO optimizations and applied data analytics

Challenge

GREedge, a VEPL initiative from 2006, have made their mark in the online academics' market using their experience, wisdom and patented Millisecond Monitoring Feedback technology. The collaboration of GREedge and Merkle Sokrati was a result of their unsettling aspiration to excel their very own standards by focusing on strengthening their user engagement platform and multiplying their user volume on the YouTube channel through SEO improvisations.

Approach

Our analysis based on audiences' interests helped us cater right content to our audiences. Based on this analytics data, we not only optimized the existing videos and content but also curated content that delivers to the relevant searches by the users.

Analysis helped to create content strategies and to map relevant content to users based on search queries. The team suggested different video themes and playlist around various topics based on this analysis

This helped garner attention of users and audiences by disseminating new, relevant and interesting content and videos. Streaming live feedbacks and queries and resolving them on the live platform catalysed gain in subscribers and enhanced user engagement.

“I always say, 'We are more like the friends of the students than teachers.' And friends are supposed to be reachable and reliable! We wanted a reliable partner for our marketing efforts and thus, we joined hands with Merkle Sokrati to enhance our accessibility. It's been good results over a period of a year, we're happy.”

Mr. Renju Raju

Head - Digital Marketing

Results

3.38x
Growth in Video Watch Time
4.5x
Growth in Subscribers
4.11x
Growth in Unique Viewers
3.22x
Increment in the Unique User Contribution from YouTube to overall website traffic

Keys to success

Video Optimization using Market and Competitor Analysis
Audiences' search analysis across 10+ themes to improve Engagement, Retention and Content Visibility
Live Streaming to premier Latest Content, Query Resolution and Feedback

Discover how we did it. Contact us today.