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LINE drives incremental downloads by enabling a 595% increase in downloads at 57% less cost

Challenge

Being an established player, LINE was looking at creative ways to increase its app usage and installs with newer audiences.

Approach

Taking a local approach, Sokrati identified that LINE could leverage rural mobile markets that are growing at a brisk 35%. Using local vernacular content for ad copies, Sokrati helped LINE drive conversion by 26% and a 22% lower cost per acquisition. This exercise also helped LINE identify its hyperlocal competitors and a strategy to effectively combat them.

Using a short burst strategy LINE reduced optimization duration from 4 weeks to less than a week. This ensured a shorter turnaround time for campaign optimizations, resulting in 17% further reduction in cost per acquisition.

“Sokrati has been a delightful partner to work with for over two years now, and have built digital assets for us quarter-on-quarter. The team has stayed vigilant and careful with all our objectives, and have brought in innovation in strategy while achieving them.”

Rajat Gupta

Head of Customer Acquisition, LINE Corp India

Results

Top 50
In the Google Play Store
26%
Improved Conversions
22%
Reduced CPA

Keys to success

Vernacular content for ad copies helped acquire new audiences.
Built in house strategic models to effectively combat the hyperlocal competitors.
Using a short burst strategy LINE reduced optimization duration time by 80%. This helped reduce the TAT and further minimized the cost per acquisition by 17%.

Discover how we did it. Contact us today.