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Highlighted Work

Tata Sky leverages Dynamic Creative Optimization to drive personalization at scale using GMP

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Tata Sky leverages Creative Best Practices & ad groups in App campaigns to drive 70% higher users

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Aditya Birla Life Insurances drives 15% incremental quotes & maintains Absolute Top Impression

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Tata Sky uses ML Ready Account Structure for increased efficiency

Tata Sky uses ML Ready Account Structure for increased efficiency

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Smaaash

Smaaash boosts brand visibility in Pune with innovative Video Ads

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Tata Sky Case Study

TrueView for Reach garners ~9% Incremental reach for Tata Sky

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Freecharge IPL

YouTube Strategy drives Brand Recall for Freecharge during IPL

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YouTube Homepage Feed Ads drive 23x Earned Views 15x Earned Subscribers & 6x Reach for Voot

YouTube Homepage Feed Ads drive 23x Earned Views 15x Earned Subscribers & 6x Reach for Voot

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Google’s ‘Discovery Campaigns’ helped Intuit delivering 12% incremental Subscriptions and 70% incremental trials at 28% lower CPAs

Google’s ‘Discovery Campaigns’ helped Intuit delivering 12% incremental Subscriptions and 70% incremental trials at 28% lower CPAs

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Sony Pictures India drives 13x reach at lowered costs for Once Upon A Time In Hollywood with YouTube Home-Feed Ads

Sony Pictures India drives 13x reach at lowered costs for Once Upon A Time In Hollywood with YouTube Home-Feed Ads

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Titan wins higher incremental online sales with Google Discovery implementation

Titan wins higher incremental online sales with Google Discovery implementation

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Aditya Birla Health Insurance get Creative 1st approach to drive incremental leads

Aditya Birla Health Insurance get Creative 1st approach to drive incremental leads

YouTube in the past has only been looked at -as a branding channel to improve reach metrics like awareness and consideration.

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Aditya Birla Sun Life Insurances drives 15% incremental quotes & maintains Absolute Top

Aditya Birla Sun Life Insurances drives 15% incremental quotes & maintains Absolute Top

The overall lead volume generation was secured by advanced optimization in bidding and target impression share strategies.

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Rentomojo uses creative first approach to drive incremental booking at CPAs equivalent to brand search through YouTube for Action

Product category-wise feed segregation helped revamp the structure of the marketing campaigns to boost both the add-to-cart and the conversion rates.

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In Our Company

happy marketer, A Merkle Company

Merkle | Sokrati

Ugam, A Merkle Company

Media Storm, a Merkle Company

DigitalPi, A Merkle Company

Namics, A Merkle Company

Merkle Response Management Group

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