Using persona-mapping focused on upscale and style-savvy buyers, Sokrati’s impressive campaigns affected direct reactions and conversions. E.g. Functional ornaments were showcased to high-travel affinity audience, through elegant, brand-focus creatives, without mention of prices.
“We effectively leveraged core, look-alike and custom audiences with Sokrati to meet our goal of growing new acquisitions and repeat buyers, while leveraging Google Search and Facebook. For new acquisitions and conversions, Sokrati’s Persona Solutions tool came in handy as it provides data-backed solutions to meet requirements of high AOV shoppers.”