Innovative Targeting Helps CaratLane Change Buyer's approach towards Online Jewelry Purchasing.
CaratLane needed to get the attention of Section-A households and purchasers who are digitally savvy and are well-versed with making premium purchases online. The online jewelry retailer also needed to boost solitaire purchases and leverage lucrative purchasing triggers, such as important festivals.
Using persona-mapping focused on upscale and style-savvy buyers, Sokrati’s impressive campaigns affected direct reactions and conversions. E.g. Functional ornaments were showcased to high-travel affinity audience, through elegant, brand-focus creatives, without mention of prices.