Rentomojo uses creative first approach to drive incremental booking at CPAs equivalent to brand search through YouTube for Action
The client wanted incremental conversions at a similar cost per bookings whilst their most effective acquisition channel 'Google Search' while getting maxed out.
The team created and optimized audiences basis top search terms. utilized the in-market audiences which were performing better on search and resonated with their brand. Created and ran search-up ads for YouTube by replicating the messaging from the top performing search ads.