Merkle Sokrati crafted an extensive channel strategy to scale up new user acquisitions from app and web. Detailed analysis was performed in order to understand and identify Swiggy’s Customers’ persona, at the same time deep diving into the Audience behavior on Instagram. The amalgamation of these two behaviors helped us in deriving new lateral targetings, which then mapped to the apt creative strategy, helped us in driving down the cost per installs while scaling up with the help of Instagram stories.
“We were looking at ways to extend our reach, increase our mobile install count and expand our customer base. Towards this goal, Instagram Stories proved to be an effective and efficient platform, allowing us to boost our performance campaigns and showcase our creative prowess.”