With right audience recognition, Swiggy provides its customers with a hassle-free, fast and reliable delivery experience.
Being India's one of the largest food delivery platforms, Swiggy wanted to boost its new user acquisition rate by not compromising on the identification of loyal audiences.
Merkle Sokrati crafted an extensive channel strategy to scale up new user acquisitions from app and web. Detailed analysis was performed in order to understand and identify Swiggy’s Customers’ persona, at the same time deep diving into the Audience behavior on Instagram. The amalgamation of these two behaviors helped us in deriving new lateral targetings, which then mapped to the apt creative strategy, helped us in driving down the cost per installs while scaling up with the help of Instagram stories.