eBay India reached out to Sokrati in September 2013 to help meet their goals.
As a first step, Sokrati turned to its data-driven methodology for insights, and unearthed several interlinked challenges:-For starters, eBay’s large product catalog was not optimally exposed/visible online. The display of images and text accompanying it was suboptimal, owing to the seller driven product catalogs. The higher selling products did not necessarily procure higher margins-Products going ‘out of stock’ were continuing to be advertised.
Google Shopping Campaigns was identified as an effective solution to address the challenges.
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