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Sokrati Helps Global Online Auction Giant eBay India, Targets to Be the Most Popular E-Commerce Destination

Challenge

eBay India, spearheaded eCommerce in India when it started operations in the country in 2002. Today, it is the largest marketplace with 40,000 merchants and 30 Million products across 2,000 categories such as electronics, lifestyle, and media verticals. The mobile phone is one of its highest selling categories. Globally, eBay is among the top ten most-trafficked sites on the Internet and leads the online auction industry with more than 60 percent share of the market. To emulate its global success, eBay India partnered with Sokrati, an ad technology, and analytics company and a Google preferred partner in India to increase relevant traffic and sales to its website.

Approach

eBay India reached out to Sokrati in September 2013 to help meet their goals.

As a first step, Sokrati turned to its data-driven methodology for insights, and unearthed several interlinked challenges:-For starters, eBay’s large product catalog was not optimally exposed/visible online. The display of images and text accompanying it was suboptimal, owing to the seller driven product catalogs. The higher selling products did not necessarily procure higher margins-Products going ‘out of stock’ were continuing to be advertised.

Google Shopping Campaigns was identified as an effective solution to address the challenges.

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Results

6X
Increase in product coverage
173%
Increase in the number of transactions
81%
Reduction in cost per transaction (CPT)

Keys to success

Google Shopping Campaigns allowed eBay India to optimize the product catalogue by inventory organization.
The analytics team leveraged the opportunity given by Google Shopping for full Product Promotion and understanding audience interests.
Excellent Customer Experience was delivered by exceptional techniques to boost the click through rates.
Successful people-based marketing model was created with the help of customer identifying techniques powered by Google.
After regular brainstorming, an inhouse algorithm was developed to dynamically detect the ‘out of stock’ products.

Discover how we did it. Contact us today.