Sokrati helps Snapdeal gain a competitive edge with rapid new user acquisitions, installs and transactions
Understanding that the best way to reach their primary audience is through Google Search and Facebook, Snapdeal set about improving visibility for highly-relevant searches and increasing app installs. The cumulative effect helped the brand build a highly relevant audience, and achieve better ROI at much lower costs.
Using 10-Link Carousel ads the brand saw an improvement of 2% in conversions within 24 hours. With Sokrati’s persona-mapping and optimizers, Snapdeal achieved 50% less cost per install than other eCommerce companies on Twitter, 15% more relevant traffic, and reduced cost per conversion by 15%.