Using Home-feed Ads to Complement Branding Performance:
We used Home-feed ads to spread awareness amongst the tier 1 city audiences, thereby maximizing reach to achieve the top funnel objective
Cost Optimization using Cost per View (CPV) Models:
The bidding strategy for this was CPV instead of CPM based on the match to achieve the maximum reach & frequency where the model was set-up to pay only when ads were viewed as user-initiated content to save on costs.
Using Custom Affinity Audiences Related to OUATIH
Audiences were created using: Interest keywords and URLs related to genre lovers, similar Movies, Actor & Director Fans. Apps like Paytm & BMS were also used to target their user base in affinity with our film to achieve the lower funnel objective of conversions
“Video advertising has always been a strong pillar for our visual promotion strategy. Trailers are the main asset that we use to showcase our films. Implementing Home Feed Ads was a tactical step to create wide awareness in the best possible way to the right audiences and create excitement around the movie release”
“Movie promotions are time sensitive; we need to build rapid awareness week before a movie release while keeping budgets in check. We used our Video Advertising framework on Home feed Ads and were able to deliver 13x reach at 96% lower costs which is of course super exciting.”