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Strategic, technical and content roadmap helps in traffic and ranking for Freecharge FASTag​

Objective

Freecharge is one of the leading companies in the financial services space. With the increased surge in Digital Payments, it was crucial to improving the organic visibility, especially for FASTag Recharge. 

Strategy

A successful SEO implementation needs 3 key elements - On-Page, Off-Page & Technical SEO. ​

All the On-Page Best Practices such as Keyword Research, Meta Tags Optimization, Footer Content Suggestions, etc. were implemented. ​

Deploying Off-Page Optimization Strategies was equally important. We reached out to Content Publications such as Quora & Daily Hunt to establish strong back-linking. ​

Execution

We started off with auditing the category pages & performing extensive Keyword Research. ​

To make the user experience seamless, we custom-curated the content by conducting a competitive analysis.

We optimized for the factors that are considered for ranking on SERP, AKA Core Web Vitals. (site speed, interactivity and visual stability)​

Recommendations were shared with the Freecharge team to include non-branded keywords, category page features. The page performance was constantly being tracked. ​

FAQs were added to feed the curious readers. The questions were curated based on the top search queries.

Client Testimonial

 

“Our aim was to increase organic traffic on the FC FASTag page to strengthen its online presence. Merkle Sokrati ‘s involvement through a strategized approach of accurate content optimization, relevant keyword positioning, and improving page speed proved to be highly effective in getting us the desired result. Besides seeing a 54x improvement of keywords that immensely boosted our position in SERP, the growth in the total number of clicks increased by 19x.Their focus on addressing client pain point and delivering successfully at every opportunity makes it an ideal professional experience.”

Shweta Singhal

CMO & Head of Growth, Freecharge

Results

11x

Growth in Organic Sessions

54x

Improvement of Keywords in Top 5 Positions in SERP​

172%

Keyword Coverage Growth

19x

Growth in Total Number of Clicks

Discover how we did it. Contact us today.

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