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Success Story: Fastrack on Amazon Advertising

Challenge

To drive sales of its sunglasses with Amazon Advertising, Fastrack partnered with Merkle Sokrati. The challenge was to optimize performance and scale up transactions.

Approach

Merkle Sokrati helped Fastrack optimize their Amazon Advertising strategy with results-driven tactics: leveraging all ad types, maximizing seasonal presence, and finding new, creative ways to surface complementary products to shoppers.

New keywords were explored with auto targeting campaigns. Relevant keywords were added to manual targeting campaign with focused bidding to ensure maximum keyword coverage which helped reach a wide, relevant audience.

“It has been a great pleasure working with Sokrati. We have scaled up and gained prominence on the platform, all thanks to the team.”

Trisha Kamisetti

Assistant Manager E-commerce, Titan Company

 

Results

55%
Reduction in Cost of Acquisition
4X
Scale up in total unit sales
>5
Consistent Return on Ad Spend

Keys to success

Consistent Keyword Optimization
Focus on Top Performing ASIN’s
Keyword Expansion using search query reports
Exploring keywords with Auto-targeting
Targeted communication and building visibility amongst surrogate categories

Discover how we did it. Contact us today.