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Swiggy drives quality installs at high efficiency through Double Click

Challenge

Swiggy is a web & mobile based application that provides users with food ordering and delivery services in over 10 cities in India

Approach

Audience Management - Real-time use of ad-id's to drive new transacting acquisitions

Campaign Optimization - Tailored budgets basis audience & location attributes

Lookalike Targeting - Leveraged first party data and acquired new users with similar behavior

“Scaling up programmatically has helped us increase our Install base radically while reducing Cost per Install. The results surpassed our expectations - we got higher than expected first time transactors at high ROI.”

Sudeep Bansal

Head of Digital, Swiggy

 

“Our investments in technology and expertise on programmatic have started showing phenomenal results. Programmatic has now become the most efficient channels driving not just significant volumes of installs, but making bottom-line impact to core business metrics like Cost per Order and transactions.”

Anubhav Sonthalia

Chief Executive Officer

Results

27x
Increase in Install Volume
48%
Lower Cost per Installs
36x
Increase in New Transactions

Keys to success

Audience Management
Campaign Optimization
Lookalike Targetting

Discover how we did it. Contact us today.