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Swiggy leverages Ads Data Hub & DV360 to acquire users at 29% lower CPA 

Swiggy is one of India's largest food delivery app present across 500+ cities.

Challenge

In a pandemic impacted world, they wanted to acquire new customers efficiently on DV360 with objectives like:

  • Optimize campaigns to drive profitability for the business by acquiring qualified customers at a lower Cost per acquisition
  • Use a data driven approach to fine tune their audience strategy 

Approach

Strategy
 

Swiggy leveraged Ads Data Hub integration across Google Ads & GMP to join media data with CRM data to get a more comprehensive user journey view based on RDID joins. The audience was fine-tuned based on audience labels (Affinity & In Market Segments) in Ads Data Hub and their profitability basis business data. 

 

“Ads Data Hub has helped us drive better performance for our acquisition campaigns by using a data driven approach in defining the right audience strategy. We now feel more empowered in planning our media campaigns”

Gokuldas K

General Manager - Marketing, Swiggy

Results:

21%

Lower Cost per Install

29%

Lower Cost per net Acquisition

12%

Higher Install to Order Rate

Discover how we did it. Contact us today.

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