●The account was structured to provide a very detailed view of performance across multiple dimensions which provided for greater control for optimization. Under Project Neev, we adopted the machine learning ready structure, with fewer campaigns based on the USPs and created new unique ads to corresponding ad groups.
●The new structure created by consolidating ~20 campaigns to a single campaign, created for Machine Learning was then put on Google Smart Bidding -TCPA
“Search is the largest driver of digital acquisitions for us. We wanted to scale this and bring in more efficiencies from the channel. Google team worked closely with our agency Sokrati, on restructuring our account and helping us drive greater ROI from our campaigns. We are really happy with the results and would try leveraging more of automation & machine learning approach.”
“We've been working with Tata Sky for a very long time now and their willingness to constantly experiment and innovate never stops to impress me. Adopting Project Neev is yet another example of us grabbing each opportunity from the AI powered disruptions in performance marketing.”